Why is Harley Davidson losing sales?
Retail sales in the United States – the company’s biggest market – fell for the 16th straight quarter, resulting in an 8 percentage-point decline in big-motorcycle market share. The decline comes at a time when motorcycle sales have gone up on the back of a demand for socially distanced recreational outdoor activity.
What is the average age of a Harley owner?
Harley dealerships are thriving. But there is another statistic associated with these legendary bikes that is startling, all the more so if you don’t ride: The average age of a Harley owner these days is 44. In fact, more than eight out of 10 Harley owners are over 35; almost one in five is 55 or older.
Is Harley Davidson losing sales?
In the midst of nearly a two-year sales drop, Harley reset its strategy in 2020 to focus on selling its high-margin Touring, large Cruiser and Trike bikes to older and wealthier customers in markets such as the United States and Europe.
Is Harley discontinuing the street?
The beginner-friendly Street 500 and 750 have been officially discontinued, putting an end to Harley’s small-and-medium-displacement era.
Is it a good time to sell my motorcycle?
The best time to sell a motorcycle is during the spring (March – May) months. When the weather starts to warm up, more people will begin to take an interest in riding a motorcycle which offers more competition among buyers.
How long do you keep a motorcycle?
Generally speaking, 10 – 15 years is considered to be old for a motorcycle, but many bikes have surpassed this benchmark and continued to serve their riders faithfully for many more years.
Who is the target audience for Harley-Davidson?
Harley-Davidson buyers are predominantly males, aged 55 and above. With a comfortable disposable income, they invest in these premium vehicles because they identify motorcycling as a passionate hobby of theirs. These consumers are ageing, however, and steadily outgrowing their interest in purchasing new bikes.
What month do the 2022 Harleys come out?
January 26
As mentioned, Harley-Davidson will be releasing new models and the CVO lineup on January 26 with the theme of “Further. Faster.” You can register to watch that reveal at h-d.com/22.
Are the 2022 Harleys out yet?
It’s all hands on deck at Harley-Davidson as the brand works toward its World Premiere Event on January 26, 2022. While The Motor Company prepares to debut new models and the latest Custom Vehicle Operations (CVO) entries at the affair, it’s already started rolling out returning 2022 Harley-Davidson models.
Is Harley in financial trouble?
Bike buyers are back Harley reported consolidated revenue rose 77% to $1.5 billion, generating net income of $206 million, or $1.33 per share. This marked a turnaround from last year’s pandemic-tossed second quarter that saw losses of $92 million, or $0.60 per share, on revenue that plunged to $669 million.