What is logistic management in marketing?
Logistics management is the process of strategically managing the procurement, movement and storage of materials, parts and finished inventory (and the related information flows) through the organization and its marketing channels in such as way that current and future profitability are maximized through the cost- …
How are marketing and logistics connected?
Logistics deals with the nuts and bolts of handling and delivering products. Marketing, on the other hand, is a combination of creative activities and the detailed analysis that backs them up. However, these two departments within any company have a symbiotic relationship.
What is the importance of marketing logistics and supply chain management?
The goal of marketing logistics is to provide a targeted level of customer satisfaction at a lower cost. The company needs to do research about it & find out the importance of various marketing distribution services to customers. The main objective is to make profits, not to sales.
What are the six functions of logistics?
The Marine Corps recognizes the six logistics functions defined in joint doctrine: supply, maintenance, health services, transportation, services, and general engineering. To ensure a common approach to logistics operations, the joint standard is the basis used for all discussions throughout this manual.
What is logistics manager?
Logistics Managers are professionals who are responsible for ensuring that the supply chain is efficient and effective throughout their organization. They organize, store and monitor the distribution of goods to ensure items and resources are shipped to their appropriate destinations.
What is the primary goal of marketing logistics?
The goal of marketing logistics should be to provide a targeted level of customer service at the least cost.
What are the objectives of marketing logistics?
Many companies state their market logistics objectives as “getting the right goods to the right places at the right time for the least cost.” This means a market logistics system has to simultaneously provide maximum customer service at the minimum distribution cost.
What is the difference between marketing and logistics?
While logistics is concerned with what it is going to take for the company to actually physically create a product, marketing is concerned with how a product will satisfy a consumer.
What are the components of marketing logistics?
Components of Marketing Logistics
- Customer profiling.
- Goods distribution.
- Transportation.
- Packaging & Information.
- Customer Service.
- Reverse Logistics.
What are the four major functions of marketing logistics?
The four functions of marketing logistics are product, price, place and promotion.
What are the major functions of logistics?
Logistics activities or Functions of Logistics
- 1) Order processing.
- 2) Materials handling.
- 3) Warehousing.
- 4) Inventory control.
- 5) Transportation.
- 6) Packaging.
What are the responsibilities of a logistics manager?
Manage inventory as well as warehouse,transportation,and other logistics processes
What is the job description of a logistics manager?
Coordinating transportation providers to ensure prompt and proper movement of shipments
What does logistics manager do?
Problem-solving. Logistics managers will be tasked with a wide variety of challenges as the head of the logistics team.
What are the duties and responsibilities of logistics?
· Interacts with external/internal customers and suppliers regarding shipping/receiving status and resolution, if necessary. · May perform other duties and responsibilities as assigned. · Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.