What is the purpose of a visual argument?
Visual arguments use images to engage viewers and persuade them to accept a particular idea or point of view. Advertisements use images to make a product appealing or to link a product to a particular lifestyle or identity. However, advertisements are only one type of visual argument.
How do you analyze a visual argument?
Understand how the message is conveyed. Evaluate whether the methods used to persuade the audience are both logical and fair. When you approach a visual argument, look for clues to its main idea, message, intended audience, and the actual argument it is making (topic).
What is the most famous commercial of all time?
Take a look at the top 10 best commercials of all time!#1: Apple – “1984” (1984)#2: Wendy’s – “Where’s the Beef?” (1984)#3: Tootsie Pop – “How Many Licks?” (1968)#4: Coca-Cola – “Meet Joe Greene” (1979)#5: Budweiser – “Whassup?!” (1999)#6: McDonald’s – “The Showdown” (1993)